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Why choose 00

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We never forget we are offering a service and the customer has a lot of choice these days. What set us apart from all others is our exceptional personal customer service.
 
From our small but very welcoming offices we offer friendly advice and the truth on how to be a truly special diamond. We source only the rarest most perfect cut diamonds in the world and offer them at the lowest price possible.
 
Some frequently asked questions:


Q) I want a really special diamond, are 00 Diamonds really as good as the big name luxury jewellers like De Beers, Tiffany, Cartier, Graff etc?


A) Our colourless diamonds (D-G) Round Brilliant cut, Princess cut and Emerald cut diamonds are independently proven to be as good and better cut than comparable diamonds from any of the big name stores anywhere in the world. Independent certificates by the worlds leading gem labs GIA and AGS of North America plus full independent Sarin reports are provided with every single diamond we sell proving this fact.


Q) Your website claims lowest price, Are you really the cheapest? How much is a x...diamond.


A) We get lots of emails asking straight up the price on a specific size, colour and clarity diamond. Mostly these requests are from shoppers obsessively searching the Internet looking for the lowest price on a particular size diamond. Unfortunately there is no such thing as two identical diamonds (if they are real!) as they are a natural creation. If you are serious about buying a no compromise truly rare and beautiful diamond we'll help you get it, and yes we stand by our guarantee you will not find a comparable perfect diamond for less, perfect is the key word as we only deal in perfection.
 
Q) So how does it work if I want to make the next step in buying a diamond from 00 Diamonds?


A) Drop us an email, let us know your interests and time scale, if we are sure we can help you we'll invite you to visit one of our office studios where we will be happy to teach you all about diamonds in a friendly relaxed environment, giving you the knowledge you will need to make your own informed choice, once we have established your criteria we'll then make it happen ordering your diamond from our New York office and having your ring made to order in our Birmingham work shop.
 
Q) I need a x... spec diamond ring next week...today...tomorrow...can you give me a price and let me know if I can call in to pick it up.


A) All our ring designs are custom made to order. The process takes normally 3 to 4 weeks. Need to propose this weekend... we'll happily lend you a diamond ring until yours can be made if time is of the essence!

"A diamond memory is forever..."